Bridal Editorial Shoot

AMY O is an e-commerce site selling handcrafted bridal and fashion jewelry and accessories. I researched, created rough sketches, pulled inspiration, attended, and art directed photo shoots for e-commerce and advertising. I scheduled shoots, hired models, partnered with clothing designers, and oversaw shoot from start to finish. Photos were used for high-impact social media strategies to boost web traffic and sales on such sites as Facebook, Twitter, Instagram, Blogger, and Pinterest.​