VIDEO PRODUCTION/PRODUCT DEVELOPMENT

While working at AMY O, I was involved in the creation of a patented necklace that offers a hassle-free, tangle-free experience while achieving the desired look. The necklace features connectors that enable adding layers and altering their length. It was an honor for me to work with the founder, designer, videographer, and creative director in planning and executing the video shoot for the necklace launch in 2020. Our team's efforts included developing a mood board to set the tone for our creative vision, casting models, partnering with fashion brands, scripting the video, and directing the model's performance.