
Paul Smith Mural Design
CLIENT
CLIENT
CLIENT
Paul Smith
The creative team of Paul Smith in London was searching for a design that would pay tribute to their famous motif. They aimed to create a trompe l'oeil mural that would give the illusion of the storefront's hot-pink facade being peeled away to uncover Paul Smith's signature stripe underneath.
For this particular aesthetic, we constructed a miniature Paul Smith Store model using a box and applied the brightest pink paper we could find to replicate the iconic pink wall. We carefully sprayed adhesive on both sides of the box and affixed the pink construction paper to the exterior. We then proceeded to tear and peel the paper, and on our first attempt, we were successful in achieving the desired effect that closely resembled Paul Smith's original design request. The outcome of our efforts can be viewed below.
ROLE
Creative Director
CONTRIBUTIONS
Manage and lead award-winning in-house creative for client commercial signage:
Graphic Design
Photoshop
Creative Direction
Project management
CLIENT
Obie Award Craft
