Intel Evo Mural Design

In today's fast-paced world, individuals require laptops that can support their on-the-go lifestyles, and Intel is committed to meeting those needs. To accomplish this objective, Intel collaborated with the design of three eye-catching murals in prominent cities - Los Angeles, New York City, and San Francisco.

I worked closely with the client to identify their paint points and locate three artists who could generate a design that effectively communicated Intel's message in a captivating and unique manner. These artists not only have a deep understanding of the city in which the mural will be painted but also belong to the target audience for Intel Evo's brand messaging.

Together with the artist and the client, we designed the murals to create an image that would associate Intel with the ultimate laptop experience. In addition to the murals, we prepared and executed a promotional video capturing the mural-making process and included interviews with each artist.