Doritos Solid Black Mural Series

As Creative Director, I led the execution of Doritos' Solid Black campaign—an initiative to amplify Black voices and highlight Black joy through large-scale murals in NYC, Chicago, and Atlanta.

Our in-house Art Studio team collaborated with two powerhouse Black artists:
🎨 Joe Cujo (Chicago) – A mural about unity and collective strength.

🎨 Quake (Atlanta) – A nostalgic tribute to his city, rooted in pride and cultural identity.

I managed artist selection, creative direction, and execution logistics, ensuring each mural aligned with Doritos’ message while staying true to the artist’s voice.

Each mural became a bold, joyful counter-narrative—centered on celebration, resilience, and cultural pride—anchored in communities that inspired them.